SINGAPORE – 17 October 2007 – Olympus, the industry leader in opto-digital technologies and pioneer in the digital camera market, today introduced the eagerly awaited “E-3,” the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs.
As the new flagship model of Olympus’s E Series — the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.
That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed “TruePic III” image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance.
The E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle HyperCrystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.
Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15X magnifications. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases*2.
Other features of the Olympus E-3:· Picture mode and record mode with various setting capabilities· Gradation Auto for under-/over-exposure adjustment with Shadow Adjustment Technology· Picture mode and record mode with various setting capabilities· Loss-less compression of raw data without image degradation· High-precision 49-zone metering system· Secure grip enhances mobility· Instant-response control system· Super Control Panel with excellent readability and controllability· Built-in flash with commander function· Dual slots for multiple storage mediaStock AvailabilityThe Olympus E-3 digital SLR will be available at all major retailers and dealers in November 2007. For more information, please call 1800-Olympus-6596787 or visit http://www.olympus.com.sg.
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